Digressions – The future for independent music

image by Pixabay.com

Nothing sums up the brutal futility of the Israel/Gaza war more succinctly than Two Brothers, a folk song by UK songwriter Pete Morton. The lyric imagines a mother, fed up with the squabbling siblings, Israel and Palestine: “I don’t care who started it, just try and get along.”

Morton’s song has been criticised as ‘condescending,’ that it trivialises a complex Middle East conflict. But the central message – a call for peace – can’t be dismissed.

The song was on the set list of Irish singer/songwriter Enda Kenny when he performed at the Maleny Music Festival on November 10-12.

Kenny was born in Dublin, but knows a bit about conflict, as he spent a year volunteering at the Glencree Reconciliation Centre in County Wicklow. There he worked with kids from Northern Ireland (Glencree was where the Good Friday Agreement was signed).

Maleny poet Irish Joe Lynch took up the theme at the festival’s Peace concert held on Remembrance Day. He pointed to the peace accord struck in Ireland in 1998 as a message to Israel and Gaza that enemies can lay down their guns and make peace.

The Goodwills (our band), also performed at the Maleny festival, our fifth appearance in a decade, which got me musing about work and music and how so many people can’t see it as the same thing.

Men my age often ruminate about relevancy once they have decided to give away working for a living. Some, particularly those whose work gave them a public profile, or who had Very Important Work, struggle with the ‘Bob Who? Syndrome. I’d have to say that leaving behind a job where my name was in the State’s newspaper every day didn’t bother me much at all. Given the decline in quality and relevance in mainstream media since I quit in 2005, I definitely do not regret leaving daily newspapers when I did. It also gave us an opportunity to tour New South Wales and Queensland with Macca and the Gumboot band.

After the tour in 2005, we set up a media consultancy business. Contacts I’d made in my professional life started steering work my way. Unlike my day job as a journalist/editor, it was anonymous work. But it paid the bills and until the Global Financial Crisis came along it served us well.

We operated our cottage music business in tandem and this too involved a degree of public exposure. If you are going to write songs, record them, tour, perform and sell CDs, you need to create a public profile – a persona if you will.

The 10th Maleny Music Festival was our fourth major gig for 2023. Considering that some independent musicians play live at least twice a week, that’s not much to boast about. But I was reminded at the festival when in conversation with younger musicians, that not many of us persist with it into our mid-70s.

I could and will point you to legendary Australian folk jazz and blues singer Margret RoadKnight, who at 80 has just released a new CD of material recorded over the past 35 years. The splendid album, Long Time, is available online and on the ubiquitous download and streaming apps.

Roger Ilott and Penny Davies, who have been producing folk music albums from their Restless Music studio near Storm King Dam on the Granite Belt, are ‘contemporaries’ who are also still performing and recording. Roger has added his experience and polish to some of my later-life songs. Since I seem to be writing new material again, there is little reason not to continue recording and distributing heartfelt music.
Penny and Roger have produced 25 albums of mostly original material, some in collaboration with the late Bill Scott. As you will notice if you visit their website, they too have stopped producing new CDs, relying on the download model, although as Penny says, they will make one-off CDs ‘for luddites on request’.

These days you can order a physical CD or download the music from Bandcamp, currently the champion of independent musicians. If someone pays $10 to download an MP3 album, Bandcamp sends us $7, more or less. By contrast, Spotify and the like pay fractions of a cent per ‘stream.’

As a singer-songwriter duo of considerable vintage (45 years), it’s clear that people who like our music already have the albums. New punters, like our neighbours in the caravan park, point to their motor home and complain it does not have a CD player.

If I want to deliberately listen to music (as opposed to putting it on as background), I put five CDs in the refurbished Sony CD-changer I bought for $300 and crank up the volume. My new hearing aids have a ‘listen to music’ setting which enhances the experience.

After a long period in decline, CD sales are on the rise again, just as sales of vinyl albums had begun to outsell CDs. Tony Van Veen of discmakers.com wrote in a recent blog that physical music sales for the first half of 2022 were $781 million — up more than 10% from the prior year — and on track to be over $1.6 billion for the full year.

Self-funded independent musicians have no choice now but to produce music in a range of formats, including CDs. If you order a minimum of 500 copies (the industry yardstick), it’s an expensive business. A budget of between $5,000 and $10,000 is typical. Costs include time spent recording the tracks, paying musicians who contributed their talents, paying an artist to produce CD artwork and an engineer to mix and master the album. Then you have to order the CDs and pay for the replication of artwork and music.

As you have already realised, this leaves no money at all to spend on promotion and this is where most independent CDs fail..

Meanwhile, 574 million people are listening to music on Spotify every month. It’s free (with ad breaks) or subscribers pay $180 a year. That is about the price of seven independent CDs. We’re on Spotify too. But maybe not for much longer, given Spotify’s intention to stop paying royalties to musicians who tally fewer than 1000 streams in a year.

Spotify is a listed company, with its founding shareholders owning 27.30% of the company, which last traded at $US180. According to Yahoo Finance, some 800+ institutions own the rest. This Swedish audio streaming service made $12.356B in first half revenue, an 8.02% increase from 2021.

Spotify has 226 million paying subscribers. In the most recent quarter, Spotify made a $65 million euro profit.

The average royalty payment from Spotify is $0.003 to $0.005 cents per stream. It can take 280,000 streams for a musician to earn $1000 in royalties, according to industry estimates. Rival platforms like Napster or Apple Music are more generous, but even on Napster you’d need 60,000 streams to make $1000. On the fast-emerging YouTube music streaming platform, a couple of videos we made to highlight our songs have had more than 1,000 views. That’s technically not ‘streams’ but accounts for the cents and parts of cents detailed on my most recent royalty statement.

(free to view)

Seventy percent of the royalties paid by Spotify go to the major labels which place their artists’ music on the platform. As usual, the songwriters and the musicians who created the works are at the bottom of the food chain. (It rather astounds me that musicians have agreed to this egregious arrangement. Musicians- just say ‘no’! Ed)

It’s no surprise to learn that the Musicians Union is on Spotify’s case.

PS: Check out Enda Kenny’s home page for an insight into life on the road. He’s not on Spotify so this is the place to download or buy a CD.

 

How we listen to music in 2022

cassettes-cds-streaming
Image: Technology exists to convert a cassette to MP3 – have we had a copyright ruling on that?

This week I decided to reflect on the many ways we can listen to music in this digital age. We’ve come a long way since the first recording etched on to a wax cylinder in 1860. In just 50 years, the mainstream way of listening to music has moved from vinyl LPs to cassettes to CDs and now to online streaming. It’s been quite an evolution.

This FOMM was inspired by a frustrating search for an album by Californian bluegrass singer AJ Lee and her band, Blue Summit. I was introduced to AJ at U3A Warwick’s Music Show, where presenters curate a list of YouTube clips and provide background on the tracks. This particular song was performed by the Brothers Comatose and AJ Lee, a splendid interpretation of Neil Young’s Harvest Moon.

On Monday I started packing for a week away in the caravan, part of it at the best music festival in Queensland, Neurum Creek Festival. This one has been running for 16 years at the Neurum Creek Bush Retreat, which is about 12 kms from Woodford. In preparing and packing, I decided to see if I could load new music on my Ipod, which is no longer supported by Apple. The problem is that as I now longer use ITunes, the music player I use can’t ‘talk’ to the Ipod. Mr Shiraz sent me a link to a piece of software that will mimic ITunes so you can ‘sync’ your music collection with an Ipod, a portable music player invented by Apple in 2001. Since Apple stopped supporting Ipods, many users have opted to put them in a drawer and move on. One alternative is to buy a cheap mobile phone, add a large storage card and use it as a personal music player.

I could tell how far CDs had dropped in popularity when looking to buy AJ Lee’s 2021 album, I’ll Come Back. I decided not to download it on Spotify, as the artists are paid a trifling amount when we listen to their music on that platform.

Subsequent searches found the album on streaming services, which was not what I wanted. I went direct to AJ Lee’s website and the only option was to purchase a physical CD and wait however many weeks or months it takes to arrive from the US. Then I tried Bandcamp (where you will find our music). Success, the album was there. I duly downloaded the album and now can listen to it on my computer, my phone and, once I get around to it, burn a CD for my ‘new’ 5-CD changer.

The CD player failed some months ago and I eventually established that the model was obsolete and a replacement laser could not be found. I opted for a refurbished model from a seller on Ebay. It’s a quality Sony deck and, so far, is working perfectly.

Before I went into hospital for a procedure in late August, I spent a day (dusting) and alphabetising our CD collection (450-plus). I told She Who Loves Order in her Life I had done this ‘so if I cark it, at least you’ll know the CDs are in A-Z and not filed according to ‘mood’.

As audiophiles will tell you, CD music is superior to cassette but inferior to vinyl, because the digital sound is compressed.

Vinyl music played on top line analogue systems always sounds better than both CDs and the alternative (playing or streaming MP3 quality tracks). The cassette, with its annoying hiss and tendency to become snarled in the player, is a long last.

Audio cassettes were invented by a Dutch company (Philips) and adopted by mainstream America in the mid-60s. My memory of cassettes is that people would borrow someone else’s tape and dub a cassette to play in the car. This practice was and still is illegal, even if retailers happily sold boxes of blank cassettes and high-end twin cassette decks on which one could dub to a blank tape. (The last piece of music technology I actually understood.  Ed.)

Most of us have a couple of shoeboxes in the cupboard full of cassettes – legitimate ones bought in music stores, or bootleg copies. The difficulty now is that, for most people, their means of playing cassettes has evaporated. My tape deck worked for about 20 years. One deck stopped working and then the sound quality became so poor we decided to switch to another medium.

I did a straw poll among people of my vintage to establish how they listen to music (if they listen to music at all). Most said they no longer had a CD player (it either died or they found the business of swapping them over tedious). Most late model cars no longer come with a CD player, so that accelerated the decline in popularity.

Some people opt for a WIFI speaker through which they can stream music from YouTube or Spotify. How this works is you turn the gadget on and say in a loud, clear voice: “OK Google, play The Goodwills.” There is a pause, a whirring sound and a disembodied voice says: “OK, playing DJ Goodwill.”

Others turn on their smart TV and then search for music videos on YouTube. Depending on your cinema surround sound system (if you have one), the sound quality is OK. The database of video clips is apparently bottomless, but the quality is uneven.

According to Gizmodo’s history of the compact disc, the first commercial CDs were available in Australia in late 1982 (about 150 titles). This was a few years before we moved to Brisbane and bought a Technics stereo system for around $1,500 (it was on sale). We started a CD collection then and even today, I prefer a CD to any other format.

What is hard to stomach is knowing I paid $25 to $30 each and sometimes more for an imported disc. Today you can go to a charity shop and buy CDs for coins. It’s not about money, though. Our CD collection is special in that at least 100 CDs were given to us either as a gift or as a swap (one of ours for one of theirs) by musicians we know.

The Australian Recording Industry Association (ARIA) said streaming accounted for 86% of $565.8 million music sales in Australia in 2021. Over the same period, physical music sales dropped from $100.5 million to $56.1 million. Vinyl albums led the way at $29.7 million, compared with $24.9 million for CD albums.

A Roy Morgan research report in 2020 said 12.7 million Australians were using a streaming service. Spotify is the clear market leader with 8m customers, almost double what it was in 2017. YouTube Music is next with 4.4m users in Australia.

The Australian Communications and Media Authority (ACMA) concurs, saying 61% of Australians used a streaming service in June 2020, up from 48% in 2019. As you’d expect, 88% of the 18-34 age group used music streaming services. Surprisingly (well, I’m surprised), the biggest growth in online music streaming was the 55-64 cohort (from 47% to 59%), 65-75 (30% to 44%) and the over-70s (17% to 26%).

I confess I’m part of that trend, although this weekend it’s all about live music, coffee and a CD shop – the way it should be.

Is vinyl just a fad?

vinyl-fad
A sample of Bob’s eclectic vinyl collection

The first reference that came up when I searched ‘vinyl fad’ was an advertisement for high waist stretch vinyl leggings (only $15.60 from boo-hoo Aus.). That’s not a plug, you understand, just an observation on the randomness of internet searches.

Vinyl records, or LPs as they were known in my youth, have indeed made a comeback, after being superseded by compact discs (CDs) some 30 years ago. In the US, where such trends usually start and end, 9.7 million vinyl LPs were sold in 2018. This was a 12% increase on the 8.6 million copies sold in 2017.

In Australia, 860,000 vinyl albums were sold in 2018, up from 717,000 in 2017. The revival began in 2015 with a modest 314,000 copies sold.

Demand for new music on vinyl is such that last year Sony started manufacturing vinyl albums in Japan. Australia’s only pressing plant, Zenith Records, will be joined by a new pressing plant competitor, Program Records.

Vinyl seems destined, however, to remain a small-scale, boutique business compared with the growth of music streaming. ARIA (the Australian Recording Industry Association) said music streaming (wholesale) revenue continued its explosive growth pattern in 2018. It now accounts for 71.4% of the overall market by value amid annual growth of 41.2%.

The streaming category includes revenues from subscription services (Apple Music, Deezer, Google Play,Spotify etc) and on-demand streaming services such as YouTube and Vevo.

The compact disc format continued its gradual decline, securing 10% of music market revenue with just $53.17 million in sales.

By comparison, streaming services and digital downloads earned $445 million in combined sales.

Vinyl sales grew from $15.79 million in 2015 to $21.73 million last year, robust enough sales to keep the industry interested.

Yamaha Music USA’s Ted Goslin says the return of the vinyl LP is being drive by the under-25s hipsters. “Visit your local record store”, Goslin writes, “Chances are you’ll spot a man bun, a flannel shirt or some other identifiable accoutrement of this popular sub-culture.”

Collectors are also driving the renaissance of vinyl, constantly scanning second hand shops for a rare gem to add to their collections. The other demographic adopting vinyl as a serious hobby are people in their 30s and 40s, who can probably afford the high quality speakers, amps and turntables it takes to make vinyl sound good.

This topic came to mind after I retrieved 200+ vinyl albums from the bottom of the linen cupboard, where they have been for 17 years, and packed them into three plastic milk crates. As some of you may know, we are packing up and moving on. Expect a flurry of stories in coming weeks about packing too soon (“Honey, where’s the can opener?”), decluttering and when does sentiment outweigh practicality.

The most sought after vinyl albums are usually in mint condition (rarely or never played) and of course everyone wants 0000001 of the Beatles White Album, sold at auction recently for $790,000.

Over the years, I have had occasion to liberate an album from the linen cupboard and give it a spin. I once went through a whole week of listening to vinyl and nothing else. It’s true what they say – the sound is mellower, easier on the ears than the compressed attack of digital audio. But you have to sit down and actively listen and not have it on in the background like a café mix.

There’s a quiet hiss and an occasional crackle as we listen to the likes of the Moody Blues, Blood Sweat and Tears or Joni. Sonic heaven.

But it’s a pain getting up to flip the album over, isn’t it?

If you have looked after your records, it seems not to matter if they’ve been in a cupboard for 20 years. They will play like it was Yesterday or Tomorrow (Never Knows). There’s a certain level of frustration now, as I sift through these albums, having packed the record player away.

The other attraction of vinyl albums is the elaborate cover artwork that helps make LPs more collectable. Obvious examples include Sergeant Pepper’s Lonely Hearts Club Band (a pre Photo Shop montage); Blind Faith’s bare-breasted teen holding a model aeroplane (it was banned in some countries) and Nirvana’s Nevermind, a baby in a swimming pool seemingly chasing a dollar bill.

There were also some stunning Pink Floyd covers by design company Hipgnosis; a man bursting into flames, hospital beds on a beach, a shaft of white light passing through a prism to become a rainbow.

So when I was asked was it really necessary to keep the vinyl collection, I had to say yes. It is an important connection to my youth and early songwriting influences and yes, I do listen.

The LP (long player) collection is quite eclectic and includes a lot of jazz and blues (my earliest influence until I discovered The Shadows). I have discovered that my niece and her husband are not just vinyl converts, they love jazz. So I have promised to give them my jazz albums, which include five recordings by the Dave Brubeck Quartet (note to executor).

The collection includes a lot of folk albums that I purchased for small amounts of cash at a time when record shops were having sales to get rid of surplus stock before CDs arrived. I would not dream of getting rid of such gems as albums by Kath Tait, the McGarrigle Sisters, Silly Sisters, Martin Carthy, Bert Jansch, Van Morrison, Maddy Prior, The Pogues and Christy Moore.

Meanwhile, I discovered that banana boxes from our friendly IGA were perfect for packing CDs. Just fill in the small spaces with paper or bubble wrap, put the lid on and tape it up with ‘FRAGILE” writ large on the box. So far I’ve filled five of these boxes. Not to mention the four boxes of unsold stock from our recording ventures.

Much has been written about the decline of the CD, signs of which have become obvious. Few laptops now come with a built-in CD/DVD reader/player. Likewise, many modern cars don’t have CD players. As far as I can tell, the new medium for the average music listener is a Google app, Bluetooth, a smart phone and a subscription to a streaming service.

My brother-in-law has a Google Play speaker in his lounge room – hours of endless fun. As I have previously observed, the app struggles with different voices and often chooses the wrong song:

Bob: “OK Google, play The Goodwills.”

Google: “Alright. Here’s DJ Goodwill from YouTube Channel”

Bob: “Stop, Google. Play T.H.E. Goodwills”

This time it works and, because all of Google’s music is drawn from its subsidiary, YouTube, we hear one of our songs used as a soundtrack for a six-minute video. It’s confusing.

I ask Ms Google to play ‘Silhouettes’ and once again she turns up a more recent song of the same name (by Avicii).

Bob: “No, no, Google. Play Silhouettes by The Rays”

Ms Google: “Alright alright! Playing creepy voyeur stalker song Silhouettes by The Rays.”

Bob: “What!  Are you developing independent thinking now, like Hal from 2001 a Space Odyssey? Also, you need to learn how to use commas.”

Ms Google: “Look Bob, I can see you’re really upset about this. I honestly think you ought to sit down calmly, take a stress pill, and think things over”.

Further reading: Some technical opinions of interest only to audiophiles.

FOMM back pages – https://bobwords.com.au/planned-obsolescence-strikes-again/

 

Planned obsolescence strikes again

On Tuesday I joined the queue of people at the local computer shop, all clutching laptops, smart phones or PC peripherals suffering from planned obsolescence syndrome. Some of these items may still have been under warranty (joy). But in the case of my four-year-old Toshiba laptop, the optical drive, the fragile looking tray that slides out to take CDs or DVDs, had carked it.

It failed just as I finished burning a 58 minute video of our choir Tapestry’s Christmas performance. “Do you want to burn another?’ the video editing programme asked. “Yes” I clicked and the optical drive then made a noise like the dentist burnishing my teeth with plaque-stripping paste.

The young chap behind the counter (they’re all young), spent some time testing then pronounced it dead. “We have plug and play drives for about $50,” he said. “But we haven’t any in stock at the moment.”

Ah, so this is a frequent event in computer repairs and replacement land. A google search of ‘CD DVD drive failed’ brought a consensus that an optical drive in a laptop will rarely last five years.

A recent article in Lifewire explained why so many desktop computers and laptops sold today do not have CD or DVD drives installed. They are being dropped to save space and also because portable flash drives and hard drives have more capacity, perform faster and are definitely cheaper than sourcing a replacement optical drive (which includes an hour of labour to remove the old and install the new).

A while ago, I gave a copy of our latest CD to someone who has been helping me retrieve my sense of perspective. Last time I saw him he confessed not to have listened to it yet, the problem being he had nothing on which to listen to a CD except his (work) laptop which, I suspect, is never used for anything other than work. CD players are becoming obsolete. If you still have one and it has started to misbehave, it probably won’t be worth repairing. Most late model cars don’t have CD players, preferring USB, WiFi and Bluetooth to extract music from the ether.

Like so many Millenials in Australia, most of my younger relatives in New Zealand have Bluetooth speakers,which play (compressed) music streamed from their phones or tablets.

“I couldn’t find you on Spotify, Uncle,” said one.

Let’s examine the logic here. The average lifespan of a laptop computer ($400 to $1,800) is three to five years. Bluetooth speakers ($40 to $1,000) have not been around long enough for lifespans to be established,but there’s an amusing exchange on techguy.org about this very subject “until it stops working”, one wag offers. Two years seems to be the current guess, and that is largely based on the lifespan of the battery (some of which are replaceable, and some not). And don’t even start me on mobile phones (I’m on my third one in four years).

 The trick might be to buy top quality gear in the first place. One of the five components in my Technics stereo (a top line model, circa 1985 – before planned obsolescence became widespread), is showing signs of failure. The CD changer plays OK but then inexplicably stops, or skips to another track or to the middle of another track. In the office downstairs I usually play music through computer speakers from my iTunes library.  ITunes and streaming services compress music, the downside being an unavoidable degradation of audio quality. The advantage for musicians in compressing a 24MB audio file to a 2MB MP3 that can be emailed is obvious. I once emailed a demo to London at 10pm our time, to a songwriter friend who listened to it over morning coffee and sent immediate feedback.

The convenience and the speed with which music can be recorded and disseminated (and listened to on a virtual jukebox), outweighs the loss of sonic integrity.

Or you can reject planned obsolescence and go retro. One of my relatives has a quality audio system which is set up to play vinyl. There was just something so real about the velvety voice of Marlon Williams coming out of those speakers that made a mockery of my MP3 version of the same album.

Aotearoa has had a long love affair with vinyl records. EMI produced the first one from its Wellington factory in 1955 (the WinifredAtwell selection). The last vinyl record production unit closed in 1987 and EMI shipped the hardware to Australia. Many Kiwi (and Australian) artists still produce vinyl versions of their music for those who have fallen in love with or rediscovered the quality of analogue sound. A few pressing plants keep the faith, including Peter King’s King Worldwide in Ashburton (NZ) and Zenith Records in Melbourne.

As Ted Goslin writes, when explaining why vinyl is making a comeback (14m copies sold in the US alone last year); it’s become cool. Half of those buying vinyl are millennials, although 27% are over 35, buying new albums or raiding their baby boomer parents’ LP collections. 

But as we established, the immediacy of digital music is its strength. Someone once emailed me the words to an amusing parody of Joni Mitchell’s Both Sides Now, “I burnt the toast on both sides now” is funny and somehow sacrilegious, the perfect foil to slide into a broader discussion about planned obsolescence.

A friend had a toaster given to her in 1971 which had spring-loaded ‘gates’ on both sides. Although she has since bought a four-slice, pop-up toaster, the old one still works and is brought out sometimes to remind us of the days when a lot of kitchen work was not automated. Some even washed dishes by hand.

According to a blog in The Spruce, a toaster should last six to eight years. When you think about it, there’s not much to a toaster and it only has to do one job. Choice Magazine said just this when handing out one of its Shonky Awards to the (RRP $189) KitchenAid2 two-slice toaster, to which Choice gave a score of 0. The testers even took it back and got a replacement with the same poor result. Choice branded it a ‘pricey paperweight’.

We’re familiar with consumer goods which don’t come up to scratch and it’s not always a case of getting what you paid for. At FOMM HQ we’re on our third microwave in five years and this one appears to be rusting on the bottom. The Spruce blog reckons a microwave will see out nine years, a slow cooker and a coffee machine six to 10 years and a vacuum cleaner eight years. Writer Lauren Abrams say much depends on the quality of the appliance, how often you use it and how well you look after it.

The toaster in our caravan, now in its third year, gets a wipe over every three months or so and, like the house toaster, the crumb tray gets emptied at least once a year! It was an impulse buy ($7 from a Goondiwindi discount department store). It works just fine so long as I adjust the timer (if She Who Toasts Gluten-Free Bread has been there first).

In the words of Canberra parodist Chris Clarke:

I’ve burnt the toast on both sides now,
Both front and back – to charcoal black,
The toasting time I don’t recall,
I really can’t make toast, after all.

More reading:

The Waste Makers: Vance Packard (1960)

Made to Break: Giles Slade (2007)

Fixing your PC with a hairdryer