How many bloggers to change a lightbulb?

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Image by Tanja-Denise Schantz www.pixabay.com

The question should be – is FOMM a blog, a topical weekly essay, Citizen journalism or the random musings of a flawed human being who craves attention?

When posting it on the WordPress website, I am reminded that FOMM is not a conventional blog. It’s those endless reminders from the SEO plug-in. For those who have no idea what that means, Search Engine Optimisation is the key to more hits and making it further up the tree of Google rankings. SEO is a nag machine – you already used this keyword – don’t do that. Almost every week it gives my screed a low score for readability. You reckon?

If you are engaged to write short, entertaining blog posts for a company, SEO is essential. If you are being asked to post 10 to 20 times a week you need SEO to penetrate the on-line miasma of ‘Content’.

The way I was brought up, content meant happy with your lot in life. What it means in blog marketing terms is to write entertainingly and splatter keywords throughout your Content. The more times you say ‘widget’ when writing about a widget the higher you will be ranked by Google’s search engines. It’s an insane marketplace.

There are 600 million blogs and 1.7 billion websites out there. They write about anything from Taiwan’s right to independence from China to why the bristles always fall out of shaving brushes. This is not counting the untold numbers of communiques from people who bypass the whole process and just send an email to a list of readers.

Joy, an environmental activist, starting emailing friends about five years ago when the Adani coal project and climate change deniers were unfortunate bedfellows. Joy tells me her missives are sometimes known by readers as ‘Joy’s blog’.

Joe Dolce, who wrote the novelty song ‘Shaddup Your Face’, wrote a weekly letter for years. I know this because a friend shared one of his long, eccentric emails with me and I subscribed.

Famous songwriter Eric Bogle writes a kind of a blog which he simply puts out there on his Facebook page. Sometimes they are, as he’ll say, grumpy old man rants. Other times, Bogle writes with great sensitivity and hits a nerve the way his best songs do.

This is the goal of bloggers – to grab the reader’s attention and hold it to the last word, Alluring headlines have their role to play and I must confess this is not my strong point as a writer. My strength (if indeed I have one) is that I post every Friday, no matter what else is going on in our lives (even on holidays, says ED, somewhat testily).

Daffodil-loving Ange is what I’d call a sporadic blog writer – the best of hers are when she and hubby hit the road and share the trials and travails and lovely images of their travel. I think they are still missing luggage from a trip to the Red Heart (but the daffies are out). My favourite Ange quote comes from a late 2021 Australian road trip.

“I’m so excited about travelling again I even ironed my Lorna Jane cargo pants.”

Australia’s oldest regular blogger Everald Compton, 90+, posts most weeks. Everald’s election-eve analysis of the state of politics and forecasts of things to come was almost 100% on the money and worth re-reading.

Everald, whose CV includes professional fundraiser, inland rail promoter and National Seniors chief executive, has a few favourite causes. In his latest blog he (again) calls for the inclusion of our indigenous people in Australia’s constitution.

Let’s be clear when distinguishing blogs and bloggers from writers who share their opinions about politics, sport, culture, indigenous affairs, climate change, the environment et al.

A blogger in the commercial sense of the word writes interesting (short) articles for companies that are trying to grow their on-line businesses. Let’s say you have a micro-business that makes useful but not indispensable tools. You’ve invented the perfect toenail cutter and employ a blogger to write enticing copy.

“The Toejam fits snugly into the palm, its laser-guided cutting blades fitting beneath the curviest toenail. Its in-built sensors sound an alarm if you are about to engage with flesh. The Toejam comes with a tiny vacuum attachment so you don’t leave toenail parings all over the bedroom floor. The wife really likes it!

The deputy director of On-line Engagement (OE) fires back a terse email to the contract blogger.

“You only mention Toejam twice – for text of this length you should use the brand keyword at least six times. Also, the brief asked for 150 words so you are 95 words short. Try again and please, what does your wife have to do with anything?”

You can find on-line copy of this ilk designed to sell everything from green tea to rocket launchers. Yeh nah, FOMM is not a blog of that ilk.

Oberlo’s research reveals that micro blogging platform Tumbler is the king of Content, home to 488 million blogs. Its closest competitor, WordPress, hosts 78 million new posts on its platform every month. Four or sometimes five of these are mine.

Nine out of ten Content generators use blogs to sell stuff. Businesses with a blog receive 55% more visitors to their website than those that don’t. They also produce 67% more leads every month.

I decided back in 2014 if I was going to write a newspaper-style opinion column I’d need to write at least 800 words and settled on 1200. The on-line wisdom at the time was that short and fluffy works.

One of my early unsubscribers informed me: “Sorry, Bob. It’s TMTR.” I had to Google that and found it was slang for Too Much To Read.

For those who wish to write blogs that aren’t merely advertising avenues, experts like Databox now recommend writing blog posts of between 1,500 and 2000 words, as the average blog post length has increased over the past seven years from 800 to 1,200 words.

It’s hard to find an objective list of top blogs and when you do, many are mainstream media blogs, ranked by audience size rather than by content.

There are a few independent blogs in this Top 50 list from Feedly that cross over into my own list of recommended blogs (Pearls & Irritations, The Conversation, John Quiggan, Michael West).

The best blogs start as a simple on-line diary, usually generated when the writer is visiting new places. There are many great travel blogs including Nomadic Matt, The Blonde Abroad, Salt in our Hair, Little Aussie Travellers and Ange’s Around the World in 99 Days.

Last time I wrote about blogs and bloggers I mentioned the famous Swedish centenarian Dagny Carlsson, who recently died at the age of 109. She started blogging age 100 under the name Bojan after becoming “bored with retirement. Her posts were short, to the point and often cheeky. At 106 she advised people to “stop whining and get a grip. Dagny’s last blog post was on January 28 when she wrote: “like a cat, I have at least nine lives, but I do not know what I should use so much of life for.”

Frivolity aside, if you live in a country with a repressive regime, writing a blog is one (dangerous) way of keeping the world informed. I discovered (in 2017) the word blog in Farsi looks like this – وبلاگ. Iranians who didn’t like the way things were going in their country started وبلاگ’ing (blogging) like crazy after the 2000 crackdown on Iranian media. Although they are taking risks, rebel bloggers living in autocratic countries know their story will be picked up by libertarian journalists in democratic countries.

It’s the Internet, eh.

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Australia enters a brave new world

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Australia’s crossbench in history. Chart courtesy of Ben Raue

The reactions to Labor’s somewhat unexpected election win on Saturday night have reflected the about-turns that occur when the political climate changes. As always, there were positive opportunities for some. Sydney University wasted no time congratulating incoming PM Anthony Albanese, an alumni member. It should also be noted that former Prime Ministers who attended Sydney University included Gough Whitlam, John Howard and Malcolm Turnbull. So much for universities being the breeding ground of Marxists.

Former Liberal PM Malcolm Turnbull took to social media to wish Albo (as he is known in Aussie shorthand), all success in his new job ‘from one good bloke to another’.

Another former PM, John Howard, was drafted late into the Liberal campaign to mix it up in marginal Sydney seats in an election Howard said was ‘too tight to call’. As far as I can tell, Mr Howard has not had anything to say in the aftermath of Saturday’s poll. Why would he?

The Guardian’s top satirist, First Dog on the Moon, gave a harsh farewell to Scott Morrison’s government: “Good riddance you jabbering ghouls.” At the same time, the cartoonist was sharpening his quill ready to skewer the incoming PM. One dog says “I love Albo, I really do” while the other says Albo is a “gazillionaire landlord with a bunch of properties”. (His register of interests doesn’t indicate this. Ed) It won’t take long for the honeymoon to end.

Fair to say the Labor Party did not win this election – rather, the Liberal Party lost it, giving up seats not only to Labor but the Greens and Independents. The Greens improved their national vote, up 1.9% to 12.3%. This might give you some clue to the voting tendencies of young voters.  As polls had shown, the 18-34 cohort was most worried about climate change. Given that neither of the major parties had bold things to say in the campaign about the climate crisis, it’s not surprising that young people would vote Green.

My favourite pundit accurately predicted the partial disintegration of the major parties vote in favour of independents. Veteran blogger Everald Compton wrote an unequivocal essay detailing why the Liberals would lose seats (and where) and who would gain. He was mostly right.

Top of Everald’s wish list was that we would end up with a Prime Minister who is neither Albo or ScoMo. Well that didn’t quite happen, but as the 90-year-old blogger rightly asked:

“Why have we reached this point where politics is at its lowest ebb of my lifetime. Indeed, a huge percentage of voters rank it as the lowest of the low?

“The cause is that political parties on both right and left are tightly controlled by small groups of power brokers who produce privileges for elite people, while arrogantly insisting that it is all really ultra democratic.”

The mainstream media, represented for the most by Rupert Murdoch’s News Ltd., is still to fully mount a persuasive argument as to how and why their editorials got it so wrong.

Retired News executive Chris Mitchell came out swinging, blaming journalists, particularly the ABC, for inaccurately portraying Scott Morrison as someone who had a problem with women.

Peta Credlin and others on the conservative channel Sky News had some predictably caustic things to say which lost their sting as a result of the undeniable swing to Labor, Greens and Independents.

Former PM Kevin Rudd, who is leading a campaign for an inquiry into News Corp and the power it wields, posted a telling graph on social media. It showed that in the lead up to the election, News Corp front pages ran 188 pro-Liberal stories, compared with just 38 for Labor and 99 ‘neutral’. Our State newspaper, the Courier-Mail, carried more than a few anti-Labor stories, going hard with an ‘Albo’s S****show’, story based on the Labor leader’s first campaign gaffes, including not knowing the current official interest rate. (By the bye, I didn’t know what it was either).

The media in general will have some dungeon-searching to do, given the extent to which their political writers failed to see the rout coming, particularly Western Australia’s swing against the Liberals.

American broadcaster CNN reported the election result as a clear win for climate action. CNN said the election showed a strong swing towards Greens candidates and Independents who demanded emissions cuts far above the commitments made by the ruling conservative coalition.

CNN said the climate crisis was one of the defining issues of the election, as one of the few points of difference between the Coalition and Labor, and a key concern of voters, according to polls.

Marija Taflaga, lecturer in politics and international relations at the Australian National University, said the swing towards the Greens was remarkable. “I think everyone has been taken by surprise by these results…I think it will mean there will be greater and faster action on climate change more broadly.”

Labor has promised to cut emissions by 43% by 2030 and to reach net zero by 2050, partly by strengthening the mechanism used to pressure companies to make cuts.

As the Prime Minister-elect headed to Tokyo for talks with the leaders of the US, India and Japan, China made its first official comment on the election win.

As the ABC reported, Beijing showed it is willing to patch things up with the newly elected Albanese government after more than two years of a cool relationship with the former government.

Premier Li Keqiang’s congratulatory message used ‘warm language’ referencing the Whitlam Labor government’s establishment of diplomatic ties with the People’s Republic 50 years ago.

Mr Li said China was “ready to work with the Australian side to review the past, face the future, uphold principles of mutual respect, mutual benefit.”

While vote counting continues (it could take a week or more to decide the close seats), one thing is certain, this government will have the largest cross-bench in our history.

The cross-bench refers to independent politicians who usually vote with the government but can and will cross the floor to vote with the opposition if so moved. Australia has only ever had between three and five cross-benchers.

This time around, there will be 15 and maybe more Green and Independent politicians helping to inform the government of the day.

As Everald Compton said last Friday, this will create a long overdue and stable government that achieves progress and prosperity with justice and compassion.

“The Coalition will be decimated and divided and in need of total reform as they have self-destructed.

“The remnants of the Liberal Party will break up, with the Pentecostals separating from the Moderates. The National Party, having lost seats, will have a bitter leadership turmoil. Their extreme right will join with the Pentecostals.” (Everald was wrong about the National Party losing seats- they were re-elected in all of the seats they held before the election. Otherwise, his predictions are pretty accurate. Ed)

The one big loser from Saturday’s election is the United Australia Party, which reportedly spent $100 million trying to make an impact. UAP won no seats and only improved its vote by 1.7% to 4.1%. By contrast, the Legalise Cannabis Party attracted more than 75,000 Senate votes on a shoe-string budget and may gain a Senate seat, at the expense of perennial campaigner Pauline Hanson.

The shape of things to come may be that Albanese’s Labor government will need support from the cross-bench to introduce new policy. The numbers so far suggest Labor should be able to govern in its own right. Failing that, welcome to a European-style government where Greens and Independents have the final say. It’s not a bad thing.

Facebook’s news ban – what was that all about?

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Graph supplied by Chartbeats/NiemanLab

Nothing better demonstrates the irrelevancy of  Facebook’s news ban than this tweet from elder statesman Everald Compton.

“My friends in Parliament tell me that meeting between #CraigKelly and #Barnaby was to create new #conservative party with Barnaby as leader.

They will be joined by Christensen and Canavan and sit on the cross benches. #Morrison will lead minority government. Happy Days.”

Compton, who many would know through his long-running blog, Everald at Large, posted the 45-word tweet at 5.30 on Tuesday. An enterprising friend took a screenshot and emailed it to me, which is one of the myriad ways enterprising people circumnavigated Facebook’s too-much too-soon decision to ban the sharing of ‘news’.

Twitter consumers would simply ‘retweet’ so their 654 followers will see Everald’s tweet too. Just so you know, the usual Facebook sharing route would be for a friend to ‘retweet’ on Twitter and, subject to your own Facebook settings, share it as a post. Said friends would then re-share (on Facebook or elsewhere). But as you know, that was briefly not possible, until this morning.

The alternative, copying a news link from a publisher and emailing it to a few friends, is a poor substitute for assuming that your 654 friends will read long articles like Ross Garnaut’s theory of ‘voluntary unemployment’. (by which he means a deliberate government policy of maintaining an unemployment rate, not another term for ‘dole bludgers’. Ed)

While Facebook today re-instated news sharing on its platform, as it has promised, during its week-long hiatus, Facebook regressed to a state where every second post was either an ad (sponsored), an attempt by zealots to bypass the news sharing ban (cut and paste and share) , or paid ads from conventional news outlets. The latter usually said something like ‘If you are looking for (our) news here, you won’t find it – go to our website or download our app.”

I briefly wondered if conventional media paid Facebook for these ads or whether it was some sort of good faith gesture. Unlikely, given the speed with which Facebook unleashed its mysterious algorithms; which not only shut off news sharing, but inadvertently shut off access to government websites, hospitals, emergency services, charities and even humble not-for-profit blogs.

Everald Compton’s tweet also demonstrates the gulf between the way people used to consume and disseminate information and what they do now.

In the not so long ago world of journalism, a person privy to such intel would have quietly picked up the phone and dialled the number of their pet journo (“mate, you didn’t hear it from me”).

The immediacy (and brevity) of Twitter allows someone with Compton’s media skills to distribute this hot rumour to the world in general in a heartbeart.

Is it accurate and does it really matter?

Craig Kelly’s sudden resignation from the Liberal Party to sit on the cross-bench raises all manner of scenarios. He will be wooed by the National Party and others on the fringes of politics and the suggestion he may buddy up with Barnaby Joyce, Matt Canavan and George Christensen is wholly on the cards.

So far the ‘traditional media’ is having nowt to say about the possibilities of a new (some have said ‘Trumpian’), political party. Compton’s view on the matter would seem to be that whatever happens, Prime Minister Morrison will lead a minority government. He will have no option but to do deals to get legislation across the line.

Facebook’s decision on February 18 to ban news sharing on its platform was triggered by mooted legislation that would force Facebook to pay media companies for sharing their news content. While the legislation has been amended in the Senate, the draft legislation now has to go back to Parliament. But deals have clearly been done.

The business risk to Facebook was a potential loss of custom from people who decide to source their news elsewhere. The clearer risk to publishers is the quantum drop off in traffic to their news sites.

According to Harvard University’s NiemanLab (and Chartbeat), the ban sent the hourly rate of Facebook traffic to news sites from within Australia tumbling. Chartbeat’s analysis concluded that when Facebook traffic dropped off, overall Australian traffic did not shift to other platforms.

This drop has been seen most dramatically in traffic to Australian sites from readers outside of Australia: Because that readership was so driven by Facebook, overall this outside-Australia traffic has fallen day-over-day by over 20% (or more)”

NiemanLab had speculated that if Facebook’s news ban were to continue, dedicated news consumers might adapt in ways that are positive for news publishers. For example, they might visit a publisher’s website more often, or sign up for a daily newsletter.

NiemanLab’s Joshua Benton concluded: “Casual reader of news on Facebook and that’s most users, given that news stories make up only about 4% of the typical News Feed, might just skip news entirely.”

Australian economist and blogger John Quiggin says the real problem is advertising. Facebook and Google are able to offer advertisers much better targeting of ads than either news organisations or traditional broadcasters.

Much of the content used to make this targeting work is links to content prepared by traditional news organisations,” Quiggin wrote in The Conversation, a not-for-profit news portal.

The entire debate about who benefits most — the organisations that do the linking or the organisations that are linked to — misses the point.

We have always put up with advertising in order to get the information produced by news organisations.

Now the advertising revenue is flowing to Google and Facebook, and we have no model for funding news media in the future.”  Quiggin, who is Professor of the School of Economics at the University of Queensland, suggests the solution may be direct public funding, “perhaps financed by a tax on advertising.

Quiggin notes that his own blog, www.johnquiggin.com, had been affected by the ban, even though it carries no advertising and does not seek payment from Facebook. WordPress automatically posts this weekly missive to Bobwords, my blog page on Facebook. But when I tried to share it to my personal page last Friday, I got the same message as when trying to share Prof. Quiggin’s post yesterday afternoon:

In response to Australian government legislation, Facebook restricts the posting of news links and all posts from news Pages in Australia. Globally, the posting and sharing of news links from Australian publications is restricted. 

Now hang on a minute, didn’t Facebook say (on Tuesday) it would re-instate news links? Like the Queen Mary, it took a long time to turn around.

If you have not already done so, sign up for The Conversation’s (free) newsletter; stories written by academics and curated by journalists. They need us now more than ever.

 

 

 

 

Keeping your distance – way out west

There’s a misleading headline for you – ‘way out west’. At best we were 400 kms from home at any one time. All the while, though, we were keeping our distance, as Premier Annastacia Palaszczuk encouraged us to do. Regardless, she also said we should to go forth and do tourist things in the State of Queensland. Spend money and support our small towns, the Premier said, while reminding us to meet COVID-19 restrictions. These include keeping 1.5m distance from other humans, washing your hands at every opportunity and avoiding Victorians like the plague. (I added that bit, just for a bit of colour.)

On the first day, we stopped for the few minutes it takes to navigate into the viewing enclosure built so tourists can enjoy the art work at the Yelarbon silos (above). The last time we drove from Warwick to Goondiwindi, this controversial project had not been completed. I include this link not to rake over old coals, rather to showcase the solid regional reporting that is at risk now that so many country news outlets have been shut down or relegated to online-only.

Before Yelarbon, our first stop on a 10-day circuit through western Queensland was Inglewood, where a wind chill made the noon temperature of 12 degrees feel like 5. We stopped at the Shot 2 U cafe for lunch, since our first day out was a day off for the cook. This cafe was serving takeaways and limiting the numbers of people who could be in the building at the same time. She Who Prefers Gluten Free found that this cafe ticked all of the boxes so we bought a container full of gluten-free, dairy-free brownies. It’s like the Premier keeps saying – go out into these small towns and spend some money. That’s not what they are saying in other States right now, but on the other hand, Queensland is/was COVID-free.

On we travelled to the Moonie Crossroads Roadhouse, where we parked our van and adjourned to the lounge for whatever was on the menu, while keeping our distance. The German tourist who works behind the bar happily found and served a piccolo of bubbles to celebrate Bastille Day.  Next day, we set off on a short drive to Glenmorgan and Myall Park Botanic Garden. This 132ha property is privately owned and operated by a trust and contains many Grevillea species, bred and cultivated by the Gordon family. They named the best known of these species after their daughters – Robyn, Sandra and Melinda. It’s a wonderful little oasis of native flora and fauna which last year was at risk because of the effects of ongoing drought. Some 300mm of rain in February helped the property bounce back.

On our trek through Moonie, Glenmorgan, Roma, Theodore, Kilkiven, Maleny, Brisbane then home, we were followed in part by three single women of a certain age who decided on a short road trip for much the same reason as we did, ie to ‘get out of the house’.  They travelled together in one car, stayed at motels, ate in restaurants or cafes and spotted rare sights like this ‘B-Triple’, on the road. (photo by Sandra Wilson).

Also taking a break from four walls were Brisbane friends we bumped into by serendipity in the small river town of Theodore. Like us, they had decided to get away from the house for a while. Many of their regular activities have been curtailed so as we all know, after a month or two of living under one roof, you get a bit stir crazy. After a spontaneous picnic lunch, and keeping our distance, our friends continued on towards Winton.

In Theodore, where we spent a couple of nights, we spotted four vehicles with Victorian number plates. Theodore has a police station, so you’d have to assume they have been checked.

Nevertheless, anxiety-tainted emotions arose; worries about contagion, proximity and the fear of the unknown. Hypothetical worries maybe, but you never know. Perhaps those with Victorian plates had been in Queensland since March, or earlier.

Some Grey Nomads, particularly those from colder climes, spend a lot of their winter north of the border.

Other travcllers seem to be worming their way into the State and not caring too much about leaving an accurate trail. Last I checked, there were still 185 people ‘missing’ after filling in forms at the NSW/Qld border. They are all supposed to be in quarantine for two weeks, but many still cannot be found. This implies that they used fake registration and/or address and contact details. Police have arrested several people this week, so we will watch the story unfold when they appear in court in September.

Crikey, as we say here in Australia when we really mean WTF. It would only take one contagious person to go into a licensed bar or restaurant and the viral ball would start rolling again.

I wondered if the authorities at border control are scanning drivers’ licences, as routinely happens when you go to licensed clubs. Or would this infringe our civil rights?

On the way to Theodore, we stopped off at the Isla Gorge lookout. If you want to climb down into the sandstone gorge and go exploring in this national park, you need to check in with the ranger, take a detailed map and make sure someone knows what you plan to do.

As it stands, you can pick your way carefully along a steep, unfenced track to a viewing point, but venturing further is only for the brave and thoroughly prepared tramper. You can stay overnight, but you need a permit and must be self-sufficient.

Everyone has their own comfort level when travelling. I spotted a young couple, rugged up and huddled around the camp fire at a Roma farmstay, before retiring to their little dome tent (as temperatures approached 5 degrees. At Wandoan we chatted briefly to an older couple in a little car who were exploring the Showgrounds as a likely place to camp. As we were setting up our caravan (and connecting power), the couple put up a small tent, table and chairs and a portable barbecue. It got to 3 degrees that night, so no, we were not keeping our distance!

If you want to go bush but feel like you need a guided tour with all the creature comforts, refer to Everald Compton’s recent blog). He and his wife Helen recently took time out for a bush holiday. Everald was born in 1931, so those of us who like to go bush with a swag and a nylon tent can excuse him a bit of luxury. They joined an organised tour with Nature bound Australia, a bush touring experience, where guests are ferried around in the operator’s four-wheel drive.

We chose how many days we wanted to go on tour with them and agreed on an itinerary, after we had interesting advice from them about the many options that rural Australia offers. None of our chosen destinations had yet experienced COVID19.”

“Our itinerary took us on back roads through delightfully small communities and our accommodation was in bed and breakfast homes on farming and grazing properties, with other meals at wineries and quaint cafes in interesting places.

Everald concluded that the bush adventure proved to be the right antidote for COVID-19 angst.

“A good bush holiday is all about reconnecting to nature and the guiding restorative power it has on our lives,” he wrote.

I’m sure our friends, creating their own versions of a bush adventure, would entirely agree. Just avoid interstate vehicles and, if someone wants to shake your hand, use hand sanitizer before you touch anything else.

A collection of must-reads for 2020

must-read-2020
Image: Forest fires in the Amazon: www.pixabay.com https://www.facebook.com/pages/PixFertig/550895548346133 Bushfires in Australia ripped through 1.6 million hectares between August and December, 60% more than the Amazon forest fires which burned out 900,000ha earlier this year.

In seeing out 2019, I thought it might be useful to direct you to some insightful essays and analysis on the burning issues of the year.

Make no mistake, when the clock counts down the seconds to midnight on December 31, the honeymoon will be short. Australia is entering 2020 with a serious list of challenges. Not necessarily in order of importance, they include drought, fire, water security, the climate crisis, a stagnant domestic economy, the spiralling cost of housing and a widening gulf between the seriously wealthy and the working poor. Welfare recipients, the mentally ill and homeless people need taxpayer-funded help more than anyone.

To date, our peerless leaders of both State and Federal governments appear to have few answers to these questions. In their stead, we rely on informed and educated commentators.

An incisive piece by Everald Compton, an 89-year-old essayist posed the question ‘Will a candidate from the left ever win an election again?”

A fair question, given the pasting politicians of the Left have received at the ballot box in Australia, the UK, America, South America and key European countries.

In reviewing the global swing to the right and why so-called social justice parties have fallen so far out of favour, Compton concludes the Left had blurred complex messages. Politicians of the Right, meanwhile, worked hard to become popular with voters.

For example, in the most recent UK election, Labour leader Jeremy Corbyn campaigned on a manifesto of radical policies, such as buying back the British Rail System and freeing up traffic congestion by allowing free rail travel.

His opponent Boris Johnson simply said (over and over): “Let’s get Brexit done; let’s get rid of the pain of recent years.”

As Everald wrote, that is what most people had on their minds when they filled out their ballot papers.

Likewise with Labor’s crushing electoral defeat in May 2019, Labor Leader Bill Shorten came up with 145 policies, none of which he managed to sell to voters. His opponent Scott Morrison had one mantra: “Don’t trust Shorten, he will take all your money in high taxes.” It worked!

In the US election campaign of 2016, Donald Trump had one speech only: “I am going to drain the swamp in Washington.”

Hilary Clinton, according to Compton, directed all her speeches “to please the great and the mighty”.

“In the end, most voters did not trust her. They believed that she was not one of them.

“Voters respond to ideas and visions, not policies. They vote for Leaders not Parties.

“It is a lesson that those on the Left have not learned. They simply don’t talk the language of the average voter.”

In an article about Europe’s cult of personality, Politico’s Matthew Karnitschnig wrote that the UK election demonstrated how ‘personality rules’. Polls consistently showed Johnson to be better liked than Jeremy Corbyn. (Polls showed much the same trend in Australia, with Morrison edging out Shorten as preferred leader for months on end).

In today’s political landscape, where ideology and principle have been supplanted by pragmatism and raw opportunism, parties often serve as little more than wrapping for the larger-than-life personalities who lead them,” Karnitschnig wrote.

The list of cheeky mavericks includes “BoJo” (Johnson), “Basti” (Austrian conservative leader Sebastian Kurz) and “Manu” (French president Emmanuel Macron).

The big question is where Europe’s personality-driven politics will lead.

“They may be like fireworks that burn very bright and then burn out,” said Robin Niblett, the director of Chatham House, the London-based think tank.

Politics aside (for now), the news story of the year was Westpac’s egregious mishandling of some 23 million transactions that breached money laundering rules. So far, the scandal has claimed the scalps of the chief executive and chairman and no doubt internal reviews will result in staff being sacked or demoted. Westpac’s share price has slumped from just under $30 at the end of September to a pre-Christmas low of $24.21 That’s a 20% loss in share value, which cynics might suggest investors will find more alarming than yet another scandal for a bank which, like its three rivals, has seen more than a few over the decades.

The Australian Financial Review had the bright idea of contacting former Westpac boss Bob Joss (now dean of Stanford’s Graduate School of Business) for comment.

Joss appeared disappointed that the strong risk management culture he injected into the Sydney-based bank had failed.

“What is needed right now is a thorough investigation and analysis of the facts so the breakdown in risk management can be understood and fixed, and accountability for failure can be assigned.”

Analysis of Australia’s waning economy (like a fully laden iron ore train going uphill), is best left to experts. Here, the AFR looks at Treasurer Josh Frydenberg’s determination to hold on to the first Budget surplus in more than a decade. In so doing, he is ignoring the call from the Reserve Bank to open the coffers and stimulate the economy. The Christmas shopping figures will come out soon and then we will know if the much-discussed retail recession will spread to other sectors of the economy.

Direct action by farmers who organised a rally to Canberra to protest water security and drought management is one example that PM Morrison’s constituents may be having second thoughts. The same applies to veteran firefighters who sent a delegation to the nation’s capital seeking a meeting with the PM. He didn’t want to face them either.

The government’s main response to rising public angst about bushfires, drought, water management and the climate crisis is to champion tougher penalties against those who choose the right to protest. This mean-spirited, ‘blame the victim’ response is, alas, typical of Right-wing governments the world over.

The Guardian let writer Richard Flanagan loose in an opinion piece titled “Scott Morrison and the climate change lie – does he think we are that stupid?”

Flanagan railed against the view of some commentators that Morrison is a political genius – the winner of the unwinnable election.

“But history may judge him differently: a Brezhnevian figure; the last of the dinosaurs, presiding over an era of stagnation at the head of a dying political class imprisoned within and believing its own vast raft of lies as the world lived a fundamentally different reality of economic decay, environmental pillage and social breakdown.”

Flanagan ended his well-argued tirade with an observation that Morrison is held in thrall and thus influenced by his Pentecostal religion.

When the Rapture comes, Flanagan wrote, the Chosen are saved and the unbelievers left to “a world of fires, famine and floods in which we all are to suffer and the majority of us to die wretchedly”.

“Could it be that the Prime Minister in his heart is – unlike the overwhelming majority of Australians – not concerned with the prospect of a coming catastrophe when his own salvation is assured?”

Yep, someone had to say it.

I will leave you with scientific insights (as suggested by Mr Shiraz), into what happens to native forests, particularly wet sclerophyll forests,  once they have ‘recovered’ from the ‘unprecedented’ bush fires that burned across Australia between August and December 2019.

If that is all too depressing, here is a fluffy piece of nostalgia about a man and his typewriter (recommended by Franky’s Dad).

The team here at FOMM (two people and a dog) wish you all a safe, healthy and smoke-free 2020. We will need more than thoughts and prayers.